MENA region must focus on sustainability, Emirates Steel CEO says: MEIS 2025

Learn how MENA sustainability initiatives are transforming the region's industries, focusing on efficiency and artificial intelligence.

The Middle East-North Africa (MENA) region must focus on sustainability in a changing world, Saeed Ghumran Al Remeithi, group chief executive officer at Emirates Steel, said at Fastmarkets’ 28th Middle East Iron and Steel Conference and Exhibition.

“The world is changing quickly, and so must we,” Al Remeithi told delegates in his opening keynote address at the conference – in Madinat Jumairah Convention Centre, Dubai – on Monday November 17.

He stressed the importance of focusing on three points in order to be competitive: accelerating decarbonization; improving efficiency; and unlocking the full potential of artificial intelligence, which Emirates Steel uses in its production processes.

Emsteel, the steel branch of Emirates Steel, is focusing on reduction of carbon emissions with steps such as carbon capture, Al Remeithi said.

Demand for steel was expected to grow by 7% in the United Arab Emirates in 2026, and demand for rebar will improve by 40%, he said. This “reflects the strength of the economy, the momentum of its construction and infrastructure sectors, and the continued investment in national development projects,” he said.

But this growth was also bringing rising imports because of China’s oversupply, Al Remeithi said.

The UAE started an investigation intoimports of heavy sections from China in October 2025.

Protection alone is not enough, Al Remeithi said. Safeguarding the steel markets must go hand in hand with making them stronger by becoming more efficient, more innovative and more sustainable.

“The world is changing fast and we must continue to evolve with it and to lead the transformation,” Al Remeithi said.

“The MENA region is no longer reactive in steel sector,” Raju Daswani, chief executive officer of Fastmarkets, said in his opening speech to the conference. “It leads the sector globally.”

Want more updates on the steel industry? Access Fastmarkets’ price data, market analysis and forecasting to stay ahead of the market. Speak to one of our experts to find out more.

What to read next
As Mexico seeks to strengthen domestic manufacturing supply chains and reduce its reliance on imported steel products, special bar quality (SBQ) steel has emerged as one of the segments offering the greatest growth potential for local producers, according to TYASA’s three chief executive officers, whom Fastmarkets sat down with in an exclusive interview to discuss the company’s new SBQ rolling mill.
Fastmarkets has amended the dates for publication for the following in its pricing holidays calendar to show Friday June 19 as a publishing day, which was previously marked as a non-publishing day.
US trade union United Auto Workers and the Dauch Corporation, formerly known as American Axle, reached a tentative agreement on Wednesday June 10 that could restore the loss in demand for automotive steel resulting from a workers’ strike.
Lack of standardisation, certifications and market practises is creating growing uncertainty across green steel markets, with implications for pricing, procurement and credibility.
A United Auto Workers (UAW) strike at the American Axle factory in Three Rivers, Michigan, that began on Monday June 1 could lead to reduced demand for automotive steel if not resolved quickly, but analysts disagree on whether it will ultimately have a significant impact.
The newly signed Mexico-EU (EU) trade deal could signal a shift in steel trade toward the EU, but Mexican steelmakers will still prefer trade within North America, a steel producer told Fastmarkets.