WEBINAR: European e-commerce and the paper packaging factor

Doorstep delivery has become a lifeline for the consumer and an economic driver for brands, resulting in packaging becoming a key part of a consumer’s brand perception.

Watch this e-commerce packaging focused webinar to hear how box producers and retail businesses are reacting to the rise of e-commerce, all while considering the unique brand, cost and risk considerations that come with shipping direct-to-consumer.

Taken place 28th Jan 2021, the webinar includes a 40 minute panel discussion covering:

• Influence of consumer demand on packaging decisions
• The role packaging plays in brand
• The unique cost considerations in an e-commerce packaging
• Sustainability trends
• Mitigating risk or creating strategic advantage: Anticipating packaging market dynamics in the supply chain

Plus, a 10 minute containerboard market review by Fastmarkets RISI economist, Alejandro Mata, Director of European Packaging & Graphic Paper.