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After extended downtime at a major pulp and paper producer in China helped drive up global pulp prices early this year, the rally proved unsustainable, with cyclically low prices and a weaker US dollar compressing producer margins.
If market conditions are to improve in 2026, capacity curtailments will have to drive it, according to Fastmarkets senior economist Patrick Cavanagh.
“Chenming idled 7 million tonnes of paper and board capacity to help drive up prices in early 2025 but the pulp price rally proved unsustainable,” Cavanagh said at the recent Fastmarkets North American Forest Products and International Containerboard Conference in Miami.
As China’s pulp market cooled off in the spring and a trade war between it the US led to import tariffs, bleached softwood kraft (BSK) markets became oversupplied, he noted. A 10% tariff on US pulp imports decimated the export market to China.
In July, BSK imports from the US totaled just 22,000 tonnes, which marked the lowest monthly total since May 2026. The 75% year-over-year decrease corresponded to 720,000 tonnes on an annualized basis.
For US producers, the circumstances have shifted drastically in 2025, Cavanagh noted. During a time when US exports to China toppled, American producers faced aggressive competition from global competitors. Canadian producers avoided China’s weak pulp market by shipping more spot tonnes to the US market. Nordic producers rushed pulp into the US to avoid the ebb and flow of tariffs. And higher US prices combined with excess bleached hardwood kraft (BHK) supply led to renewed focus from Latin American producers.
“Net prices in the US are higher than elsewhere, which draws Brazilian and Uruguayan producers. Canada is pushing into US spot markets to avoid softness in China. And the trade war, somewhat ironically, hurt the US industry,” Cavanagh said.
In September, the US waived 10% import tariffs on Latin American pulp imports and 20% duties on pulp from the European Union. That might have reduced a trend in which offshore producers undercut domestic ones on price to compensate customers for paying import tariffs, but it also opened the flood gates for additional supply.
Citing the latest Pulp and Paper Products Council (PPPC) statistics from August, Cavanagh described the market as “a tale of two grades.” BSK shows far more oversupply than BHK, which he showed as slightly above balanced at a seasonally adjusted 43 days of supply. In contrast, BSK at a seasonally adjusted 45 days represents 12 days’ worth of oversupply — or in excess of 675,000 tonnes.
When international BHK prices to China bottomed at $490 per tonne net CIF, it led to a surge in Chinese domestic producers to buy instead of making pulp with imported chips. That trend may not last long, however, because when prices eclipse the cash cost of Chinese producers, they tend to swing back to producing and selling, going from a net buyer to net seller.
Integrated wood pulp capacity has surged dramatically higher in China. According to slides Cavanagh shared with delegates at the conference, integrated pulp capacity has doubled in just four years, expanding by 15 million tonnes to over 32 million tonnes annually. The trend is not waning in 2026-2027, slides showed, which indicates that China’s new pulp capacity will eat into imported pulp demand in the coming years.
The supply/demand picture could change in 2026, with less new capacity globally ramping up than recent years to pressure demand. BHK capacity increases overall are easing from 2025-2027, while significant BSK capacity is at risk of closure, according to Cavanagh. With current BSK prices remaining under pressure, capacity curtailments will likely occur in the coming months. If so, that will correct the current oversupply and lead to improved market conditions in 2026.
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