WEBINAR: North American e-commerce and the paper packaging factor
Here’s how North American procurement professionals and packaging producers are reacting to the rise of e-commerce
Doorstep delivery has become a lifeline for the consumer and an economic driver for brands, resulting in packaging becoming a key part of a consumer’s brand perception.
Hear how box producers and retail businesses are reacting to the rise of e-commerce in North America and around the globe, all while considering the unique brand, cost and risk considerations that come with shipping direct-to-consumer.
Taken place on Jan 26, 2021, the webinar includes a 40 minute panel discussion covering:
- Influence of consumer demand on packaging decisions
- The role packaging plays in brand
- The unique cost considerations in an e-commerce packaging
- Sustainability trends
- Mitigating risk or creating strategic advantage: Anticipating packaging market dynamics in the supply chain
Plus, a 10 minute containerboard market review by Fastmarkets RISI economist, Derek Mahlburg the Director of North American Graphic Paper & Packaging.